- Physical take on todays online shopping culture
- Physical Lookbook
- Simplicity
- Information extremely accessible
- Contacts with the store made easily- willingly put in email address
Pictorial:
- Geometic v.s organic. Contrast.
- Minimalistic so the clothing is in focus and decorates the space
Personal:
- barrier between dressers
- Inside and outside mirror
- Upstairs changing rooms to stay longer
- Downstairs sitting area for looking through fashion books/ magazines
- Having samples means consumers will get nicely wrapped pristine clothing on purchase
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